How a Business Establishes Their Place as a Subject Matter Expert (SME)?

By: Frank Fasano- Quality Assurance Manager

First a little bit of history of where the “Dymotek” name originated. The name, “Dymotek” is an amalgamation of three words – Dynamic Molding Technology. Our early foundation is based on the concept of finding and bringing to our customers innovative, value-added product design and technology. The key message being “value-added.” Giving our customers the value they need through cutting-edge design and technologies to open up new markets, advance product quality and maximize output efficiencies.

What or who is a Subject Matter Expert (SME).  A SME is an individual or entity who exhibits the highest level of expertise in performing a specialized job, task, or skill within an industry.

How does one become a SME? Usually knowledge, experience and mastery are needed to truly earn this title. Our journey into becoming a SME was a recognized need for our customers in flash-less Silicone technology and two shot Thermoplastic and Silicone molding. Our Sales and Engineering teams were able to show our customers improved efficiency and product quality through these processes and the possibilities of new products and markets.

Just because we were able to identify and purchase new technology, did not make us subject matter experts. In fact, it made us novices. The in-depth knowledge that was required was in various fragments with our suppliers. As part of our culture, we partner with “World Class” suppliers who are willing to share their knowledge and support our customers. We began by sending our personnel locally and around the world to begin the process of understanding and operating the equipment. In turn, we also had our suppliers in-house to train and continue the development of these processes. We then took all that we had learned and began intensive training of the entire Dymotek workforce so that every person had at a minimum a basic understanding of the material, the equipment, the tools and the automation. Putting all this new equipment and accumulated knowledge to work is where we began the transition to SME. With our initial success, follow on technical achievements and a few years of experience, we were able to achieve the status of SME with our customers.

The exciting and terrifying thing about accepting the challenge of new technologies is there are few people in the world, if any, that have the in-depth knowledge necessary to support you during technical hurdles. Lessons learned to be successful with early adoption of technology are that you must have a strong support network internally and externally. It forces your organization to invest heavily in employee education, problem solving abilities and communication skills. These challenges also demand that your relationships be truly partnerships with your suppliers. The commitment of money, manpower and good old sweat equity are enormous, but the benefits are equally great. Successful customers are the number one return from this effort. The other benefits to innovative technology and new processes are that they set you apart from the competition and allow for superior growth and higher profits.

Manufacturing is recreating and redefining itself, similar to the information technology business sector, but thankfully not at such an extreme pace. Older methodologies and practices do not work well in the global economy where we all must compete. Embracing new technology that brings true value to the customer is what Dymotek believes the best strategy in keeping manufacturing strong.



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